Email Marketing Senior Manager – Marketing


The Senior Manager, Email Marketing will lead the development, execution and management of email programs for the JCPenney customer base. The position is responsible for the strategy and execution of one of our largest marketing channels with focus on campaigns that drive customer engagement, retention, loyalty and brand advocacy. The position will report to the Director, Owned Media. Primary Responsibilities: – Define and develop email strategy with content, relevancy, smart segmentation and p…

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